Taura Cereal Inclusions

Premium Cereal

Beyond Breakfast

Transform your cereal products and create new consumption occasions with TAURA’s premium fruit-based inclusions. Experience consistent quality, fresh flavors, and a diverse variety that delights consumers with imaginative tastes, vibrant aromas, and contrasting textures. Our fruit pieces stay soft over shelf life, ensuring excellence in every spoonful.

  • 74%
    of UK consumers agree that a breakfast cereal can be both healthy and indulgent (MINTEL -2024 Attitudes towards breakfast cereals)
  • 48%
    of US households report eating cold cereal as a snack (MINTEL- US Hot & Cold Cereal 2024)
Taura Cereal Inclusions

Cereal Innovation Made Easy

Taura Shelf Stability

Great Flavor Delivery

Flavorful inclusions boost sensory appeal without additional flavors, while the inherent sweetness of fruit with naturally occurring fiber adds permissible appeal.

Taura Consumer Appeal

Consumer Appeal

Real fruit content attracts those seeking natural, wholesome products with recognizable ingredients and exotic, seasonal variety.

Taura Cereal Inclusions

Consistent Quality & Functionality

One base recipe creates a suite of different flavored products, ensuring consistent functionality and quality.

Breakfast Cereal

Long Shelf Life

12-18 months from date of manufacture with ambient storage. Fruit inclusions maintain their softness and won’t harden over time.

Shanghai Noodle Innovation

Controlled Water Activity

Inhibits moisture exchange, preventing detrimental effects on product stability.

  Harness Fruits Versatility

Taura ready-to-eat Cereal

Ready-To-Eat Cereal

Fruit pieces or flakes in a variety of dimensions, textures and exciting flavors offer consumers the balance of health, convenience, and novelty.

Taura Muesli & Granola

Muesli & Granola

Enhance the wholesome and satisfying appeal with TAURA’s fruit inclusions, offering seasonal or exotic flavors and delightful textural contrast.

Taura Hot Cereals

Hot Cereals

TAURA’s low water activity fruit pieces ensure lasting softness, vibrant flavor, and natural sweetness, reducing the need for added sugar.

Taura Cereal Pillows

Cereal Pillows

Deliver unexpected freshness and texture with TAURA’s low water activity fruit pastes, elevating your cereal pillows with a premium touch.

Explore Our Fruit Formats

Taura Paste

Paste

Our fruit pastes come in a range of viscosities, tailored to meet your specific needs. These soft, bake-stable pastes enhance product quality with their intense fruit flavor and adaptable consistency, ensuring innovative and successful creations.

Taura Pieces

Pieces

Our free-flow fruit pieces deliver the authentic taste and vibrant color of real fruit to a broad range of categories and applications. Available in various dimensions, they offer flexibility and vibrant taste, perfect for enhancing your product’s appeal.

Taura Flakes

Flakes

TAURA’s fruit flakes are designed to deliver a unique, softer texture and natural visual appeal. Perfect for breakfast cereal or snacking products, these low water activity inclusions seamlessly integrate into your products, providing a delightful sensory experience.

Taura Fruit Formats

Your Own Format

Explore our in-house and co-manufacturing partnership capabilities. Let’s create the perfect fruit solution together!

Formulation Flexibility

Our proprietary technology enables product customization to give our customers a true competitive advantage. Choose your clean-label fruit base.

Taura Healthy Snacking

JusFruit

Made from 100% fruit or vegetable derived ingredients, with only naturally occurring sweetness. Free from artificial colors, flavors and preservatives.

Taura Apple Puree

Puree+

Only puree & citrus fiber possible on ingredient listing (flavor optional).

Blueberry Lemon Fiber Bites

Fiber+

Perfect high fiber, low sugar base for healthier snacking products. 25g+ fiber per 100g of TAURA product.

Taura Nutritional Bars

Performance

High fruit content formula with added sugar for use in a wide range of applications where specific functionality is required .

Taura Creations

Creations

Robust, fruit-based, indulgent flavored inclusions and pastes (i.e. chocolate, caramel) that offer supreme functionality.

Orange Cacao

Inclusions

Infuse exciting textural or health elements into our formulations. (i.e. puffed rice or quinoa, chia seeds, oat flakes, cacao nibs).

Taura Natural Fruit Snacks

Low Sugar

Less than 10g of sugar per 100g of TAURA product possible. Talk to us about your project goals and we can design the perfect solution!

Tropical Protein Fusion

Protein+

Conveniently boost the nutritional profile of everyday food with protein enriched fruit inclusions.

A World Of Flavorful Indulgence

Embrace the universal appeal of fruit and explore a diverse range of flavors. From exotic and
nostalgic fruit varieties to classic favorites like caramel and chocolate on a fruit base, to innovative
hidden veggie options and the addition of herbs and spices for added health cues and flavor depth.
  • Orchard Fruits

    Delightful and fresh, orchard fruits such as apple, pear, peaches and cherries capture the essence of juicy, ripe fruits picked at their peak.

  • Vegetables

    Earthy profiles from beetroot, spinach, and carrot add depth and richness to snack creations.

  • Citrus Fruits

    Bright and invigorating, citrus flavors like lemon, orange, limes and grapefruit deliver a tangy zest that refreshes the palate.

  • Fruit & Spice

    Tumeric, cinnamon, ginger or dynamic and intriguing pairings like apple cinnamon and pineapple & ginger unite the sweetness of fruits with the warmth of spices.

  • Fruit & Herbs

    Basil, mint, lavender or harmonious and aromatic combinations such as strawberry & basil and peach & thyme blend fruity sweetness with herbal complexity.

  • Berries

    Vibrant and juicy, berry flavors such as blueberry, raspberry, blackcurrant and strawberry (or blends!) offer a burst of natural sweetness with a touch of tartness.

  • Indulgent

    Classic indulgent brown flavors with a fruity twist, like chocolate, caramel, vanilla, coffee and maple, offer rich profiles enhanced by vibrant fruit notes.

  • Tropical fruits

    Exotic and refreshing, tropical flavors like mango, pineapple, guava and passionfruit transport the senses to vibrant, sun-soaked locales.

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  • Orchard Fruits
  • Vegetables
  • Citrus Fruits
  • Fruit & Spice
  • Fruit & Herbs
  • Berries
  • Indulgent
  • Tropical fruits
  • Orchard Fruits
  • Vegetables
  • Citrus Fruits
  • Fruit & Spice
  • Personal care products displayed on a countertop.
  • Berries
  • Chocolate bar with rosemary infused (rosemary pieces in it) and rosemary dispersed around the chocolate, all sitting on a wooden table.
  • Tropical Fruits

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Taura Sugar Reduction

The inherent link between sugar reduction and fiber increase

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Taura Quality Products

TAURA Better-for-You Fruit Snacking

Satisfying cravings with smarter choices.
Our research reveals that 81% of US consumers value sweet treats in their diets, seeking rewards and stress relief.

Taura Chocolate

Recipe for Success: 5 Tips for Product Development with Chocolate and Fruit

Why fruit and chocolate are a match made in heaven.

Taura Cereal Inclusions

Experience The Difference With TAURA

Talk to an expert about transforming your products with real fruit.

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